PFSweb, Inc., an international provider of end-to-end eCommerce solutions, will launch two new brand sites for L’Oreal USA this year. PFSweb recently disclosed that it previously signed a five-year master agreement with L’Oreal USA, the New York-based subsidiary of L’Oreal S.A., to develop and manage multiple end-to-end eCommerce solutions for some of L’Oreal’s most prestigious brands. In 2010 under the master agreement, PFSweb launched customized eCommerce sites for four L’Oreal brands, including Kiehl’s Since 1851, Lancome, Yves St. Laurent Beaute and Giorgio Armani Beauty. Two additional brand sites are expected to launch 2012. PFSweb provides high-touch customer care, fully branded order fulfillment, comprehensive financial transaction management and interactive marketing services.

“We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers,” said Daren Hull, vice president of Luxury Direct, L’Oreal USA. “By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb’s expertise to provide each brand with innovative programs that connect directly with our customers.”